Author: Maya Williams
Maya Williams
Maya Williams has documented the evolution of Black hair care for two decades. As a features editor at Beauty Business Today, she writes on textured hair products and treatments.
The Estée Lauder Companies is making a bold move into the future of skin care. The beauty giant has announced an exclusive partnership with Serpin Pharma, a biotech firm specializing in inflammation research. The goal? To translate cutting-edge biomedical science into high-performance cosmetics that don’t just mask skin irritation but actively help the skin repair itself. For years, luxury beauty brands have tinkered with peptides, antioxidants, and probiotics in their formulations. But this collaboration takes things further, applying Serpin Pharma’s research into a unique protein family—SERPINs—that play a vital role in calming inflammation and enhancing cell recovery. The science behind…