In a crowded luxury fragrance market, NEH Perfumes carves out a niche that’s as introspective as it is olfactory. This isn’t just about smelling good—it’s about tapping into something deeper. Founded by Tara Derakshan, known for her work with the scent-discovery platform Sniph, NEH bridges perfumery with mindfulness, inviting wearers to explore self-awareness through scent.
The Altered States Collection
NEH’s debut lineup, The Altered States Collection, isn’t your typical fragrance assortment. Each of the six scents—The Opening, The High, The Light, The Element, The Flavor, and The Vibration—has been crafted to evoke specific emotional and sensory experiences. Think of it as scent therapy, where high-quality natural ingredients meet frequency-based music and affirmations. The result? A layered, multi-sensory experience that goes beyond traditional perfumery.
A Tech-Enhanced Fragrance Journey
Incorporating Near Field Communication (NFC) technology into its bottles, NEH Perfumes offers more than just a fragrance—it delivers an interactive experience. Tap your phone to the bottle, and you’re instantly connected to guided scent ceremonies and mindfulness practices. It’s an unexpected but clever blend of old-world craft and modern convenience, reinforcing the idea that scent isn’t just a luxury—it’s a tool for transformation.
Tara Derakshan’s Vision
For Derakshan, NEH isn’t just another fragrance brand. It’s personal. Her journey from Sniph’s curated selections to creating her own scents was driven by a desire to bring mindfulness into daily routines. NEH, at its core, is about more than just smelling great—it’s about pausing, reflecting, and connecting with the present moment.
The Reception
Industry insiders and fragrance lovers alike have taken note. Early adopters praise NEH for its unconventional approach, with one reviewer describing The Light as “a scent that feels almost like a meditation in a bottle.” That kind of connection is rare in the world of perfumery, but it’s exactly what NEH aims to cultivate.
Redefining Luxury Perfumery
With its fusion of traditional craftsmanship, digital innovation, and mindful intent, NEH Perfumes is challenging the norms of the fragrance world. It’s not just about how a perfume smells, but how it makes you feel. And in a time when self-care is more important than ever, NEH’s unique approach might just be the future of luxury scent.
